10 Summer Menu Trends

Get Ready for Summer with the Trends for 2025

From vegan snacks to pistachio power, tap into the menu trends for the summer of 2025 and give your business those summer vibes!

Dipping Delights

2025 will be the year of sauces. This summer, respond to your customers' demand by offering them the chance to dip into the tastiest sauces with global flavours. And what’s the perfect fry to scoop up all those sauces? Scoops, of course! Their round shape makes them ideal for any dip.

Recipe Tip: Triple Scoop ‘n’ Dip

Adventurous Asian Flavours

Asian cuisine continues to grow in popularity, particularly flavours from South Korea (K-food), Vietnam, and the Philippines. Ingredients like kimchi, gochujang, and yuzu are showing up on more and more menus. This trend will continue this summer, so shine a spotlight on Asia on your menu!

Recipe Tip: Teriyaki Glaze & Fries

Triple Scoop n Dip
Teriyaki Glaze n Fries

Pistachio Power

Thanks to the Dubai bar, pistachio is more popular than ever. This summer, the nut will appear in both sweet and savoury dishes. With its unique flavour and colour, pistachio offers endless possibilities to create something surprising.

Recipe Tip: Scoops & Pistache Perfection

Take-out as Art

Do you offer delivery and takeaway? This summer, pay extra attention to your packaging. Presentation is becoming an increasingly important part of the hospitality experience. Guests are even sharing their unboxing experiences on social media.

Recipe Tip: Crispy Coated Artistic Fries

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Do you want more tips for the Summer Season?

Download our summer brochure filled with tips, trends, and inspiration—the perfect recipe for a successful summer season!

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Mexican Vibes

Authentic Mexican cuisine will also be a hit this summer, with traditional dishes like cochinita pibil, salsa negra, and atole. Can you already hear the Mexican mariachi band playing on your terrace?

Recipe Tip: Mexican Tacos ‘n’ Fries

Shared Dining

Sharing and tasting dishes has already become popular and will only grow this summer. Why? Guests no longer want to choose between different options, but want to taste everything. It’s a fun and social dining experience that also encourages higher spending per table.

Recipe Tip: Sunny Scoops & Bites

Mexican Tacos n Fries
Sunny Scoops n Bites

Second Fry

Luxury for the summer: offer a second, premium option alongside your traditional fries, such as sweet potato fries. By offering a “Second Fry” option, you provide something extra for guests who want a little more. More choice for your guests, more margin for you.

Recipe Tip: Loaded Mediterranean Street Cart Fries

Colour on the Menu

Colourful dishes are a hit, especially in the summer. Edible flowers, natural colourants, and vibrant ingredients turn your dishes into little works of art and make for great social media content.

Recipe Tip: Colour Pop Loaded Fries

Loaded Mediterranean Street Cart Fries
Colour Pop Loaded Fries

Vegan Snacking

The demand for vegetarian and vegan options on menus continues to rise. Even flexitarians are consciously choosing less meat. Make your vegan offerings just as extensive and flavourful as your regular menu, and you’ll attract an entirely new audience.

Recipe Tip: Vegetarian Fiesta Platter

Hybrid Meat

Want to make your menu a little more sustainable this summer? Add hybrid meat to your menu, where part of the meat is replaced by plant-based ingredients like seaweed or mushrooms. A growing trend that especially appeals to Gen Z.

Recipe Tip: Hybrid Meat Burger with Crinkle Fries

Vega Fiesta Board
Hybrid Meat Burger met Crinkle Fries
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