Mission, vision & values
Our mission
'We are committed to fulfilling our customers' long-term needs by serving the tastiest potato products and solutions tailored to the Australian foodservice market.'
Our mission is simple yet deeply rooted in a passion for potatoes and a commitment to quality and customer satisfaction.
Farm Frites was founded in 1971, built on sound rural values such as purity, authenticity, family and agricultural ability. We care for the natural environment and the communities around us, and strive to serve the interests of customers, consumers, farmers, employees and neighbours.
Our vision
'To grow a better future together, serving happiness from field to plate'.
We believe in creating a positive impact at every step of the journey, from cultivating the best potatoes to serving the foodservice market with tasty products to be enjoyed by everyone.
We are driven by the philosophy that quality always comes first and that a delighted customer is our best ambassador.
Our values
We are an independent family business with farmers’ roots and clear family values. These values define who we are and how we collaborate.
Family
We are guided by the principles of a caring family and foster a culture founded on trust, open communication, and strong mutual support.
Forward
We have an ambitious, forward-thinking mindset, embracing change, seeking new opportunities and taking decisive steps towards lasting success.
Flexible
We combine agility and a solutions-driven mindset, continually adapting to meet the evolving needs of our stakeholders.
Fair
We collaborate honestly, striving for lasting partnerships and equal opportunities for all, while actively playing our part in creating a fairer and better world.
Why choose Farm Frites?
A trusted family business since 1971
Active in more than 100 countries worldwide
For happy guests and chefs all over the world
