Urban Fries: higher margin per portion

Have you tried our Urban Fries yet? Seasoned fries with a crispy bite, perfect as street food or loaded fries, but also as a side dish with a great burger. They are exactly what Gen Z and Millennials are looking for right now.

For you as a food service operator, Urban Fries offer a major advantage: they generate a higher margin per portion than regular fries – up to 25% more. This is because you can charge your guests a higher price. With a simple calculation, we’ll show you how this works.

Example calculation: 15 mm frozen fries

Many food service outlets have 15 mm frozen fries on the menu.

• Contents per box: 10 kg

• Restaurant portion: 250 grams

• Number of portions per box: 40

• Estimated purchase price per box: £11.80

This brings the purchase price per portion to £0.29.

If you sell this portion of fries in your outlet for £3.50, purely looking at the fries themselves, you are left with a gross margin of £3.21 per portion.

Urban Fries calculated

Now let’s look at Urban Fries. The portion size remains the same to ensure a fair comparison.

• Contents per box: 10 kg

• Restaurant portion: 250 grams

• Number of portions per box: 40

• Estimated purchase price per box: £17.80

This results in a purchase price of £0.45 per portion for Urban Fries. Per portion, this is higher than frozen fries – but that’s only one side of the story.

More experience, higher selling price

While you might sell a portion of 15mm frozen fries for £3.50, you can charge more for a portion of Urban Fries. Their seasoned coating and bold appearance make them visibly different from ‘regular’ fries. Guests recognise this difference and associate it with higher value.

In practice, a portion of Urban Fries is often sold for £5.00. Especially in restaurants where quality, presentation and experience are key, this price fits comfortably on the menu.

With this selling price and a purchase price of £0.45 per portion, this results in a gross margin of £4.55 per Urban Fries portion.

The difference per portion

When we compare the two options side by side, the difference becomes clear:

Frozen fries

Gross margin per portion: £3.21

Urban Fries

Gross margin per portion: £4.55

That’s £1.34 extra margin per portion – over 25% more than 15 mm frozen fries! And that difference adds up quickly, especially when Urban Fries have a permanent place on the menu and are sold multiple times a day.

Premium and profitable

By looking at gross margin per portion rather than just purchase price per kilo or box, you get a very different view of what fries can deliver for your business. Urban Fries show that crunchy, seasoned fries can be more profitable. A smart choice for operators who want to offer their guests more variety and experience.

When will you add Urban Fries to your menu?