New: Urban Fries

Extra crispy, extra seasoned

New from Farm Frites: Urban Fries! Boldly coated for extra crunch and mildly seasoned with paprika, onion, garlic and chili powder. With Urban Fries, Farm Frites taps into the street food trend and meets the tastes of Gen Z and Millennials.

Trendy fries for Gen Z and Millennials

Street food is hot, especially among Gen Z and Millennials, who make up a large part of today’s consumer base. 30% eat out at least once a week, 40% enjoy trying new kinds of fries and 43% are open to new flavours. Paprika and chili are especially popular, both ranking in the top 5 flavours in new snack launches across Europe.

The perfect street food match

In line with this popularity, Urban Fries are seasoned with paprika, onion, garlic and chili powder. Serve them as a classic side, or offer them as a second, premium option, your ‘second fry’, to boost your margins. Urban Fries pair perfectly with street food favourites, from BBQ to plant-based dishes and make an excellent base for loaded fries with creative toppings, sauces and dips. Thanks to their coating, they stay warm and crispy for longer, making them perfect for delivery and takeaway.

Urban Fries 10 mm Loaded fries Smash Burger landscape

Urban Fries 10 mm Sauce Sweet and sour Jalapeño dressing hand landscape

Get creative with Urban Fries

Urban Fries don’t just look bold, they taste just as exciting. Their crispy bite and flavoured seasoning are a perfect match with (vegan) burgers, falafel bowls or Mexican tacos. They taste great with classic sauces like ketchup and mayonnaise, but they’re just as ready to go beyond the basics: serve them topped with BBQ pulled pork or chicken tikka, or pair them with smoky chipotle sauce, a za’atar yoghurt dip, or a sweet & sour jalapeño dressing. Go classic or go bold with Urban Fries!