Our leadership team

Meet our leadership team ...

Warden Zuketto

 Warden Zuketto, CEO

'I am extremely proud of "our" family business, our people and our products. Entrepreneurship is in our genes and we stimulate this every day, making mistakes must be possible! We work together on the basis of trust, respect and listening to colleagues is key. We feel that we're the owner of our tasks and take the responsibility that goes with it. All this leads to a great result! Friends, Fries and Fun, that's what I'm going for.'

Leon Boer

Leon Boer, Potato Procurement Director

‘Our potato knowledge in the Farm Frites Group is the best in our industry. With a solid supply chain integration we produce the best quality product to benefit our farmers, partners and customers. Our farming heritage is the best ground to partner with our suppliers. We understand potatoes, we are FIRST IN POTATOES!

Eric Van Steekelenburg

Eric van Steekelenburg, Financial Director  

'To me, Farm Frites represents dynamic. Not only because of always changing rural influences, but also because we are continuously developing. Farm Frites has a lot of potential to grow and our global expansion is for a reason. Employee engagement is high, and so is the desire to always strive for improvement. Every day at Farm Frites is a challenge that I take up with a lot of energy.'

Pieter Kruithof 0

 Pieter Kruithof, Operations and Shared Services Director

'For me, Farm Frites stands for entrepreneurship, challenges and teamwork. Together with our Operations and Shared Services teams, we continuously strive to make the best and most tasteful potato products, where a safe environment for both our customers and our employees always has the first priority. At the same time we take care for our planet! This challenging playing field gives me the energy to improve every day.'

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 Christina van Waveren, Global Marketing Director

These are exciting times at Farm Frites. Already a company that spans the globe, we continue our growth by helping chefs and entrepreneurs in the foodservice industry bring enjoyment to their guests and value to their menu through our range of high quality potato products.

At Farm Frites, the customer comes first, so all our marketing disciplines including market intelligence, product management and innovation, brand and communication, trade marketing and hospitality work together to offer the best solutions in the market.

And being situated among the beautiful potato fields in the Netherlands we have a close connection to our farmers and their fresh and sustainably farmed potatoes which we with real passion turn onto the best possible French Fries… and Chips… and Friet.